The shoe salesmen


In the story we will learn how perspective can influence your behaviour. This story is about ATTITUDE. Why do some get what they want, and others don't?


At the beginning of the 20th century, an English shoe manufacturer, concerned about the decline in its sales in England, decided to try to open new markets abroad.


Its director called two of its salesmen and proposed that they travel to Africa to try to open market to increase their sales.


Both salesmen left by boat for Africa with instructions to make a first survey of the market.


Each of them would go to a different country to have two opinions about the potential of the African market.


Within days of arriving, the first salesman called the factory owner, informing him that after several days visiting cities, he had concluded that the African potential for shoe sales was null.